Talking Business: Making Communication Work

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In spite of this, and vast increases in spending on communication, research shows that organizations are finding it difficult to raise the number of employees who feel well informed.

Talking Business: Making Communication Work

Now, more than ever, internal communication does not just concern communication managers. In today's lean organizations line managers are taking on more and more of the burden of employee communication and managers of remote offices have to be their own communication managers. It provides a coherent theory of business communication and shows how a radical difference to communication practice and business performance can be made.

For organizations to be successful, they must have competent communicators. Organizational communication study shows that organizations rely on effective communication and efficient communication skills from their members.

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The U. The Public Forum Institute maintained that employees need to be skilled in public presentation, listening, and interpersonal communication to flourish in an organization.

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Organizations seek people who can follow and give instructions, accurately listen, provide useful feedback, get along with coworkers and customers, network, provide serviceable information, work well in teams, and creatively and critically solve problems and present ideas in an understandable manner. Developing organizational communication awareness and effectiveness is more than just having know-how or knowledge. Efficient organizational communication involves knowing how to create and exchange information, work with diverse groups or individuals, communicate in complicated and changing circumstances, as well as having the aptitude or motivation to communicate in appropriate manners.

As you now know, communication study is deeply entrenched in the oral rhetorical traditions of ancient Rome and Greece. Similar to the many of the early concepts that shaped the discipline, some of the founding principles of organizational communication originated in the East.

These still remain areas of focus for organizational communication that you will learn in your classes today. This example shows just how important communication is for the success of a team. The 10 Skills Employers Most Want In Graduates, a news article from Forbes demonstrates the communication skills desired by most organizations.

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The key to communication in relationships

Lull and W. During the industrial age, the focus of organizational communication was on worker productivity, organizational structure, and overall organizational effectiveness. Through this work people were interested in higher profits and managerial efficiency. Follett is often referred to as the first management consultant in the United States Stohl.

She focused specifically on message complexity, appropriate channel choice, and worker participation in organizations.


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Bernard placed communication at the heart of every organizational process, arguing that people must be able to interact with each other for an organization to succeed. As a specialization in our field, organizational communication can arguably be traced back to Alexander R.

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Redding and Thompkins identify three periods in the development of organizational communication. It is based on extensive patent-pending behavioral research at Harvard University and is used by a growing number of faculty and students at different universities. To get started, register as an instructor to set up your course and adopt this or another title, try out a live demo , or contact us for more information about adopting Perusall in your course.

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