Uncommon Grounds: The History of Coffee and How It Transformed Our World
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Uncommon Grounds: The History Of Coffee And How It Transformed Our World (Paperback)
Start on. Show related SlideShares at end. Moguls tried to corner the coffee market, while Brazilians frantically planted thousands of acres of coffee trees, only to see the price decline catastrophically. A pattern of worldwide boom and bust commenced.
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- Book Review-Uncommon Grounds: The History of Coffee and How it Transformed Our World.
By the early twentieth century, coffee had become a major consumer product, advertised widely throughout the country. It can be ruined at any step along the line. A coffee bean greedily absorbs odors and flavors. Too much moisture produces mold. A too-light roast produces undeveloped, bitter coffee, while over-roasted coffee resembles charcoal.
After roasting, the bean stales quickly unless used within a week or so.
Boiling or sitting on a hot plate quickly reduces the finest brew to a stale cup of black bile. Coffee experts talk about four basic components that blend to create the perfect cup: aroma, body, acidity, and flavor. The aroma is familiar and obvious enough — that fragrance that often promises more than the taste delivers.
Acidity refers to a sparkle, a brightness, a tang that adds zest to the cup. Finally, flavor is the evanescent, subtle taste that explodes in the mouth, then lingers as a gustatory memory.
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The book is actually heavy in the history of American business but never gets away from the history of coffee. I was amazed and shocked to read how certain coffee giants behaved.
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I certainly have a better understanding of global trading and finance. These subjects are boring to me but the author made these topics very interesting to read. Therefore, I argue that this book can also be referenced as the history of American business and world business. The book is also a great reference for political history, immigration history, medical history, and religious history.
I enjoyed reading this book and reference it often. It has something for everyone.
I strongly recommend reading this book. You will learn something new. I am certain of it. Skip to primary navigation Skip to content Skip to primary sidebar.